Victoria, B.C. – The David Foster Foundation, in partnership with TELUS, today announced the launch of Days In Wait, an online portal dedicated to raising awareness of the importance of organ donation in Canada.

 

Days In Wait refers to the number of days a donor recipient has been waiting to receive a life-saving organ. Everyone is different and everyone has a different story to tell.

 

“We are so pleased to have TELUS on board with our foundation,” said David Foster, chairman and founder, David Foster Foundation. “TELUS’ dedication to the communities it serves is simply amazing. We are grateful to be working with a company that is truly making a difference in the lives of organ transplant recipients.Through the launch of Days in Wait, and our national organ donor awareness campaign, we hope to encourage more Canadians to register to become organ donors so less lives will be lost unnecessarily each year.”

 

This innovative online community at www.daysinwait.com, developed by renowned agency TAXI, will be a place where people can research information, ask questions and register to be an organ donor. The site will also enable Canadians touched by organ donation to share their stories of hope, support and inspiration.

 

“We are honoured to be extending our strong partnership with the David Foster Foundation by supporting this initiative that will raise awareness about the importance of organ donations,” said Darren Entwistle, TELUS President and CEO. “Together, we are creating the circumstances to support the families and save the lives of children in need of organ transplants.”

 

In February 2011, the David Foster Foundation and TELUS embarked on a mission to help bring awareness and education around the critical shortage of organ donors in Canada. The creation of Days In Wait is part of that drive. From 2010 through to the end of 2013, TELUS, its team members and its agencies TAXI and Cossette, will have contributed more than $2 million in support of the David Foster Foundation, including $500,000 from TELUS for the marquee sponsorship of the David Foster Miracle Concert Weekend in Victoria, May 25-27.

 

Since 1986, the David Foster Foundation has assisted more than 700 Canadian families with children in need of major organ transplants and provided millions of dollars in direct family support. Despite these efforts, 346 Canadians died last year whilst waiting for a donor organ. We want to improve the outcomes for those who are fighting for their lives and ease the immense burden experienced by their families.

Canadians with an organ donation story are invited to share it atwww.daysinwait.com. Together, we can create a powerful online community, featuring the diverse perspectives and experiences of past and hopeful transplant recipients, donors and family members.

 

About the David Foster Foundation

The David Foster Foundation is dedicated to providing financial support to Canadian families with children in need of life-saving organ transplants. In addition to helping families with their non-medical expenses, the foundation strives to increase organ donor registration through public awareness campaigns in Canada and the United States. For more information, visit www.davidfosterfoundation.org.

 

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.4 billion of annual revenue and 12.7 million customer connections including 7.3 million wireless subscribers, 3.6 million wireline network access lines and 1.3 million Internet subscribers and more than 500,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.

 

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

 

For more information about TELUS please visit telus.com.

 

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For media inquiries, please contact:

 

Kathy Baan

David Foster Foundation

250-893-0424

kbaan@davidfosterfoundation.com

 

Chris Gerritsen

TELUS Media Relations

403-808-9591

chris.gerritsen@telus.com