Giving Tuesday – Tuesday, Nov. 28, 2017

Nov. 15, 2017, Victoria, BC, Canada –  From St John’s, NL to Victoria, BC, a digital version of a telephone tree will be launched by the David Foster Foundation on Giving Tuesday – Nov. 28, 2017 – asking Canadians to share their organ donor status with three friends.

As Canadians share their registration status on their favourite social media platform using the hashtags #DFFOne2Three and #GivingTuesdayCA, and tagging three of their friends, the David Foster Foundation hopes that their ‘digital tree’ will unite the country from coast-to-coast.

Celebrating three decades of supporting the non-medical expenses of families with children undergoing pediatric organ transplants, the David Foster Foundation is working with provincial organ donor registries across the country to help encourage Canadians to sign up and share their status. With the power of one person telling three people, and those three people then telling another three people, the Foundation hopes to have more than 5,000 people register as organ donors in one day.

“We’re hoping to have thousands of Canadians share that they are, or have just registered as, organ donors,” says Michael Ravenhill, CEO of the David Foster Foundation. “While more than 85% of Canadians support organ donation, less than 25% are registered; we believe that this campaign will inspire people to register and share their status based on a public social tag from their friend.”

The Foundation has engaged with their national partners to help kick off the campaign, as well as provincial organ registries in Manitoba, Ontario, and British Columbia. In addition to becoming a registered organ donor, Canadians can further pay it forward by donating their RBC Rewards points or Aeroplan miles, further increasing their commitment to families on Giving Tuesday.

For more information on the David Foster Foundation, visit www.davidfosterfoundation.com.

About Giving Tuesday

Giving Tuesday, “opening day of the giving season,” it is a day where charities, companies, and individuals join together to share commitments, rally for favourite causes and think about others. For more information on Giving Tuesday, visit http://givingtuesday.ca/.

About the David Foster Foundation

David Foster is a proud Canadian, Recipient of the Order of Canada, Officer of the Order of Canada, 50-time nominee and 16-time Grammy Award winner (including three for Producer of the Year), three time Oscar nominee, Golden Globe winner, seven time Juno Award winner, Emmy Award winner and has the distinguished honour to have his star on both the Canadian and Hollywood Walk of Fame. He is the man behind the biggest hits, with more than half a billion records sold. In 2015, the Peter B. Gustavson School of Business at the University of Victoria recognized Foster as their Distinguished Entrepreneur of the Year.

Foster launched the David Foster Foundation in his hometown of Victoria in 1986. Across Canada, the David Foster Foundation financially supports families for all non-medical expenses while their children are undergoing lifesaving organ transplants. Thanks to its annual fundraising efforts and the generous support of national partners like TELUS, WestJet, Aird & Berlis, LLP, Honda Canada Foundation, OUTFRONT Media Canada, and Schnitzer families receive support for expenses incurred when travelling away from their homes to be with their child during transplant.

In 2014, the Slaight Family Foundation, Newton Glassman Foundation in partnership with Catalyst Capital Group Inc., Jim & Sandi Treliving, and Tan Sri Dr. Francis Yeoh joined TELUS as the Foundation’s $1 million Life Legacy members.

The Foundation also promotes organ donor awareness and registration in both Canada and the United States. For more information, visit www.davidfosterfoundation.com.