Organ donor awareness-raising billboard campaign launches across Canada

Oct. 2, 2017, Victoria, BC, Canada – The David Foster Foundation has a new national partnership with OUTFRONT Media Canada and together have launched the first national digital billboard organ donor awareness campaign in Canada.

OUTFRONT Media Canada will provide space across 109 digital billboards in five cities to help raise awareness of the David Foster Foundation’s two goals – to encourage Canadians to register as organ donors, while increasing awareness about the need for donors, and to financially support the non-medical expenses of Canadian families undergoing pediatric organ transplants.

The digital billboard campaign is expected to generate 800,000 impressions per day in Vancouver, Edmonton, Calgary, Toronto, and Montreal. As the newest national partner of the David Foster Foundation, OUTFRONT Media Canada’s digital billboards will help connect people across Canada on a daily basis throughout the next year, generating 292 million impressions.

“More than 90 per cent of Canadians support organ donor registration, but less than 20 per cent of us are registered and this campaign hopes to change that,” says Michael Ravenhill, CEO of the David Foster Foundation. “For the past three decades, the David Foster Foundation has worked hard to raise the awareness of this cause and educate the public on the importance of becoming a registered organ donor. We are thrilled that OUTFRONT Media Canada has joined us in this effort.”

For the past 30 years, the David Foster Foundation has supported the non-medical expenses of Canadian families undergoing life-saving pediatric organ transplants. To date, they have supported more than 1,000 families across Canada.

“The David Foster Foundation is a truly amazing organization and we couldn’t be prouder to help provide support and awareness to this great cause,” says Michele Erskine, CEO – OUTFRONT Media Canada. “Having been assisting families for over 30 years, it is our pleasure to broaden this awareness nationally across our network of digital assets. 

About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America.  Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the way advertisers engage people on-the-go.

About the David Foster Foundation

David Foster is a proud Canadian, Recipient of the Order of Canada, Officer of the Order of Canada, 50-time nominee and 16-time Grammy Award winner (including three for Producer of the Year), three-time Oscar nominee, Golden Globe winner, seven-time Juno Award winner, Emmy Award winner and has the distinguished honour to have his star on both the Canadian and Hollywood Walk of Fame. He is the man behind the biggest hits, with more than half a billion records sold. In 2015, the Peter B. Gustavson School of Business at the University of Victoria recognized Foster as their Distinguished Entrepreneur of the Year.

Foster launched the David Foster Foundation in his hometown of Victoria in 1986. Across Canada, the David Foster Foundation financially supports families for all non-medical expenses while their children are undergoing lifesaving organ transplants. Thanks to its annual fundraising efforts and the generous support of national partners like TELUS, WestJet, AMJ Campbell, Aird & Berlis, LLP, and Schnitzer families receive support for expenses incurred when travelling away from their homes to be with their child during transplant.

In 2014, the Slaight Family Foundation, Newton Glassman Foundation in partnership with Catalyst Capital Group Inc., Jim & Sandi Treliving, and Tan Sri Dr. Francis Yeoh joined TELUS as the Foundation’s $1 million Life Legacy members.

The Foundation also promotes organ donor awareness and registration in both Canada and the United States. For more information, visit www.davidfosterfoundation.com.