Toronto, November 23, 2018:  The David Foster Foundation today announced the appointment of two new agencies that will operate cooperatively to implement an aggressive awareness campaign to be launched in early 2019.  Toronto based LMA Communications and Siren Communications will handle the Digital Communications and Public Relations respectively, at a time when the need for organ donation continues to be a challenge in Canada.  The David Foster Foundation, founded in 1986 by internationally acclaimed music producer David Foster, provides financial assistance for all non-medical expenses for families of children requiring major organ transplants. The agencies were chosen after a competitive search.

According to Michael Ravenhill, CEO of the David Foster Foundation, the timing was right to hire two experienced agencies. “This is an important phase in the history of the organization. The good news is that transplant technology has advanced enormously over the past 31 years since we began our work. But encouraging Canadians to register for organ donation is more pressing than ever. In addition, the need to help families grows every year, so we are currently looking to build our endowment, so we can continue our work well into the future.  We are confident that our new agencies will play a major part in helping us reach our goals.”

LMA Communications will handle the digital strategy and execution of the campaign. LMA has experience working with mental wellness associations and non-profit organizations including CBT Associates and Bladder Cancer Canada. John Ozikizler, President, Owner of LMA, is proud to be working with the David Foster Foundation – and says his team are too. “Our entire team of digital and social experts are behind this campaign.  Working with an organization that can literally change lives is a privilege and we look forward to creating engaging digital content that not only raises awareness of the work of the foundation, but of the need for organ donor registration. This is a great challenge and a great honour.”

Siren Communications will be responsible for all media relations for the foundation. The agency has a long history of involvement with charitable campaigns from both a volunteer and public relations perspective. However, according to Siren Communications CEO Ann Layton, this campaign is personal.

“I spent two years on the list for a liver transplant in the 1990’s. I am one of the very lucky people who has made a full recovery, but it means I have a very strong commitment to this cause.” Layton has served on many fundraising committees including Wanderluxe for the SickKids Foundation, Bibliobash for the Toronto Public Library Foundation and Fandango! for Bridgepoint Foundation to name a few.

The campaign plans for 2019 include fundraising events, a national media awareness campaign, social campaigns around Organ and Tissue Donor Awareness Month in April, outdoor advertising, and online organ donor registration drives. “Our success will be measured not only in increased awareness, more registered organ and tissue donors and funds raised towards our future endowment fund, but in seeing more lives saved and families kept together during their most stressful time,” added Ravenhill.

About the David Foster Foundation

The David Foster Foundation provides financial assistance to families of children for all non-medical expenses while their child is going through the major organ transplant process. Thanks to its annual fundraising efforts and the generous support of Life Legacy Members, national partners, and donors, families receive financial support for day-to-day expenses such as mortgage/rent, car payments, travel expenses, utilities, groceries and more while their child is going through the major organ transplant process.

The success of the David Foster Foundation would not be possible without the generous support of Life Legacy Members including the GAIN Group, Jim Pattison, TELUS, The Slaight Family Foundation, Parq Vancouver, Jim & Sandi Treliving and the Newton Glassman Foundation in Partnership with the Catalyst Capital Group. The foundation is also supported by national partners WestJet, Aird & Berlis LLP, Honda Canada Foundation, Schnitzer Steel and OUTFRONT Media, and community partners Boston Pizza, Oak Bay Beach Hotel and Tom Lee Music.  For those who wish to have a deeper involvement with the organization, there are a number of ways to contribute including the donation of RBC Rewards and Aeroplan miles, all of which will directly help families going through the organ transplant process.

The Foundation also promotes organ donor awareness and registration in both Canada and the United States. For more information, visit www.davidfosterfoundation.com.

 

About LMA Communications

LMA Communications is a full-service digital communications agency with a twenty-seven year track record of helping clients succeed. LMA works with its clients so closely that they become an extension of their clients’ marketing departments. LMA helps businesses thrive by bringing forward solutions that drive growth. LMA’s toolkit includes the appropriate digital marketing elements blended precisely for each client’s needs.

For more information, visit https://lma.ca/

About Siren Communications 

Siren Communications is Canada’s leading public relations agency specializing in luxury travel and tourism. An internationally focused, multi-lingual company based in Toronto, Siren Communications represents luxury clients on four continents. Siren Communications has strong roots in the hospitality sector, a deep understanding of the industry and a commitment to service that sets it apart. 

For more information, visit www.sirencommunications.com

Media Contact:

Ann Layton

ann@sirencommunications.com

(416) 351-0777