Operation: Registration set out to raise awareness of the importance of organ donor registration in Canada


Sept. 8, 2015, Victoria, BC – After four months, and a close battle between three finalist videos over the last week of August, actor and retired CFL star Howard Dell is the successful winner of the David Foster Foundation’s Operation: Registration video contest, helping to promote organ donor registration among Canadians.

Operation: Registration was launched by the David Foster Foundation in response to the national need to raise the profile of organ donor awareness and registration in Canada. The David Foster Foundation and national partners WestJet and TELUS united to help recruit Canadians to create a public service announcement video (PSA) (30 – 90” in length), to be showcased at the David Foster Foundation Miracle Gala & Concert in Toronto on Sept. 26, 2015.

As the winner, Dell and a guest will be attending the Miracle Gala & Concert in Toronto, flying into Toronto with Foundation partner WestJet.

“We were excited to develop and execute a grassroots campaign across Canada that inspired people from coast to coast to submit videos for consideration,” say Michael Ravenhill, CEO of the David Foster Foundation. “We had a series of strong candidates, and our selection committee consisting of panel of judges from across the country worked to narrow the finalists to the top three. Howard Dell’s “Second Chance”, Trey Robinson “You are the Future” and Lia Michalski’s “Give the Gift.” From there, it was up to the public voting the David Foster Foundation’s Facebook page to choose what video they felt was the most impactful.”

The three videos were unveiled on the David Foster Foundation’s Facebook page, where the community was invited to vote – simply by liking their favourite video – from Aug. 22 to 31. Throughout the final round of the contest, Dell edged out second place Michalski “Gift the Gift” by less than 500 votes. Through social media statistics the challenge reached audience of over 50,000 that week.

Dell’s PSA video and the other finalists will be used by the David Foster Foundation promoting organ donor registration awareness throughout Canada. The foundation hopes these videos will help inspire the 85 per cent of Canadians who have indicated are in support of organ donation, but have not registered to date.  As a country average only 14 per cent of Canadians are actually registered.

For more information on the David Foster Foundation and Operation: Registration, visit www.davidfosterfoundation.com.

About the David Foster Foundation Miracle Gala & Concert

A selection of tickets for the bowl section of the David Foster Foundation Miracle Gala & Concert at the Mattamy Athletic Centre are still available for purchase and range in price from $99.50 to $299.50. Tickets may be purchased through www.ticketmaster.ca (event link: http://www.ticketmaster.ca/event/10004ED015BCA860) and are only valid for the concert portion of the evening, with doors opening at 8:30 p.m.

About the David Foster Foundation

David Foster is a proud Canadian, Recipient of the Order of Canada, Officer of the Order of Canada, 50-time nominee and 16-time Grammy Award winner (including three for Producer of the Year), three time Oscar nominee, Golden Globe winner, seven time Juno Award winner, Emmy award winner and has the distinguished honour to have his star on both the Canadian and Hollywood Walk of Fame. He is the man behind the biggest hits, with more than half a billion records sold. In 2015, the Peter B. Gustavson School of Business at the University of Victoria recognized Foster as their Distinguished Entrepreneur of the Year.

Foster launched the David Foster Foundation in his hometown of Victoria in 1986. Across Canada, the David Foster Foundation financially supports families for all non-medical expenses while their children are undergoing lifesaving organ transplants. Thanks to its annual fundraising efforts and the generous support of national partners like TELUS, WestJet, Oak Bay Beach Hotel, Aird & Berlis LLP, Schnitzer, AMJ Campbell Vanlines, and Hope Air families receive support for expenses incurred when travelling away from their homes to be with their child during transplant.

In 2014, the Slaight Family Foundation, Newton Glassman Foundation in partnership with Catalyst Capital Group Inc., Jim & Sandi Treliving, and Tan Sri Dr. Francis Yeoh joined the Oak Bay Beach Hotel and TELUS as the Foundation’s $1M Life Legacy members.

The Foundation also promotes organ donor awareness and registration in both Canada and the United States. For more information, visit www.davidfosterfoundation.com.

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